Samantha Barnard is the Deputy Director of Phambano Technology Development Centre NPC and has been teaching Corporates, SMEs and Civil Society on Social Media Marketing & Management since 2008.

As a trusted partner to both Google and Facebook, Samantha helps professionals build their online marketing capacity by means of face-to-face training sessions and virtual workshops. Samantha is also recognized as a trusted content moderator and assists social media companies and media monitoring agencies across the African continent with moderation services.
In November 2019 Samantha partnered with Google Africa to roll out an online safety roadshow in South Africa and has since trained over 1000 people on the accredited Online Safety Programme from Google.

For three years running, Samantha has been a guest panelist at the Trialogue Business In Society Conference and has shared the stage with Gauteng Provincial Government; Vodacom; Microsoft and Facebook.

Samantha holds the following certification: Social Media Marketing Diploma (Shaw Academy) | Google AdWords Search Professional (Google) | Google AdWords Video Professional (Google) | Twitter Flight School (Twitter) | Blueprint by Facebook (Facebook) | Digital Skills For Africa (Google).

Samantha’s most recent certification (January 2020): Digital Citizenship and Safety Online (Google for Education).

Samantha Barnard Google Education Rec Badge

In the Media

  • Building Healthy Relationships in Development, Guest Panel – Trialogue Business in Society 2019: read more
  • The Partnership Pitch, Judge – Trialogue Business in Society 2019: read more
  • Facebook hosts first-ever South African NGO Day, Guest Panel: read more
  • Non-profits leverage technology to support under-resourced communities, Guest Panel: read more
  • Cyberbullying – Mio & Queenie on AlgoaFM:

“Social media offers so many great opportunities to create, engage and share online. By focusing on Internet safety, we can help the youth really enjoy these benefits while keeping safe from the risks of the online world.” Samantha Barnard, Deputy Director at Phambano Technology Development Centre NPC (, South Africa – Facebook Partners For Safer Internet Day 2020:

“Barnard highlighted the imbalance of power and lack of transparency between government, NPOs and corporates. NPOs are often doing gruelling work with minimal resources to enable them to focus on operational costs, making them vulnerable in relationships with government and corporates. Interacting with some corporates, she said, can be disheartening as they only come knocking to meet a scorecard requirement, while working with government presents its own bureaucratic hurdles. Even so, Barnard thinks that NPOs should put themselves in the shoes of those they are trying to approach in order to plan accordingly and work on building long-term relationships.” – Building Healthy Relationships in Development:

“Adding her thoughts, Samantha Posselt, deputy director Phambano Technology Development Centre commented: “Watching Facebook further connect non-profits in South Africa with their initiatives (e.g WorkPlace) has been inspiring!” – Facebook hosts first NGO Day in South Africa:

Unlocking the potential for Tech:

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